Anacosma Case Study

ANACOSMA Increased Positive Mentions by +50%

ANACOSMA Case Study

ANACOSMA is a leading aesthetic medicine and plastic surgery clinic operating across Europe. With a reputation for offering cutting-edge procedures and unparalleled patient care, ANACOSMA sought to strengthen its online presence by addressing challenges related to negative reviews and outdated information in search engine results.

Project objectives

Improve online brand reputation across high-frequency branded search queries.

Remove negative content from the first page of Google search results.

Results

+50%

increase in positive mentions on top Google search results

100%

removal of high-priority negative reviews from top Google search results

Services provided

Online Reputation Management

Industry

Healthcare

Project timeline

January 2023–October 2023

ANACOSMA Sought to Restore Its Online Reputation to Attract New Clients

Despite its trusted position in the industry, ANACOSMA faced challenges with negative reviews and outdated content in branded search results. This issue undermined trust with potential clients and employees, making it difficult to maintain a positive online reputation.

Partnering with Netpeak, ANACOSMA aimed to remove negativity, monopolize branded search results and promote positive mentions to enhance brand perception and patient acquisition.

Cooperation Goal:

Create a strong, positive online presence by optimizing branded search results and aligning content with the clinic's rebranding efforts.

Our Strategy

Our Strategy Empowered ANACOSMA to Achieve a 50% Increase in Positive Mentions

Displaced negative reviews with high-authority positive content and improved page snippets for branded queries.

Enhanced brand perception by promoting neutral or positive content from top 20 search results into the top 10.

Strengthened Google My Business presence by maintaining ratings above 4.2 and optimizing listings for better local engagement.

Establishing Brand Authority Through Strategic SERM Efforts

To restore and protect ANACOSMA’s reputation, Netpeak implemented a comprehensive SERM strategy, ensuring measurable improvements across branded search results.

We analyzed top 10 Google search results for high-priority branded queries, identifying negative and neutral content affecting brand perception

We focused efforts on optimizing neutral or positive materials to replace negative mentions in search rankings

We ensured that brand perception improved across all priority regions, focusing on Kyiv and other target markets

Removing Negativity and Promoting Positive Mentions

We focused on reducing negativity and amplifying positive content across key search queries to secure long-term results.

We addressed user feedback by publishing positive reviews, improving tone and fixing problematic ratings

Our content experts developed high-quality content, including PR articles and FAQs, and strategically placed them on reputable sites

We actively tracked the tone of reviews and resolved potential issues before they gained traction online

Leveraging Google My Business to Improve Local Reputation

To further enhance ANACOSMA’s reputation and local trust, we optimized the clinic’s Google My Business presence.

We updated the business contact information, services and attributes to align with ANACOSMA’s rebranding efforts

By responding to all customer queries and reviews promptly, we demonstrated the clinic’s commitment to patient satisfaction, improving customer trust and loyalty

We improved the appearance of Google Maps listings, increasing click-through rates and appointment bookings

Project Review

"The client’s active involvement played a crucial role in the success of our SERM optimization efforts. Effective reputation management requires a collaborative approach, and Anacosma’s team was fully engaged in key areas, providing timely insights and feedback. This level of participation allowed us to swiftly implement strategic changes, secure positive visibility across key search queries, and mitigate negative content more efficiently. Thanks to this seamless cooperation, we achieved significant improvements in a shorter time frame, reinforcing Anacosma’s brand credibility and trust online."

Nikolay Novikov

Head of the SEO Department at Netpeak