BNESIM Case Study

BNESIM Increased Organic Installs by +134% with ASO & ASA

BNESIM: Keeping Travelers and Businesses Connected in 200+ Countries

BNESIM is a leading provider of virtual SIM solutions, enabling seamless communication without roaming fees for travelers, remote workers and IoT devices. With operations in over 200 countries, BNESIM offers affordable data, voice and conferencing services through its mobile app.

Project objectives

Expand app visibility across global markets and increase organic installs through ASO

Improve app ratings to boost conversions and leverage Apple Search Ads for targeted growth

Results

+136%

Growth in Organic Impressions

+134%

Increase in Organic Installs

Services provided

ASO

ASA

Industry

Project timeline

2022–2024

BNESIM Needed to Boost Global Visibility and User Trust

Despite offering a strong product, BNESIM faced challenges with low app store visibility and poor user ratings, limiting organic growth and conversion rates. The company aimed to expand into new markets, improve discoverability and enhance its reputation to drive more installs without relying solely on paid user acquisition.

BNESIM partnered with Netpeak to enhance their app’s visibility and drive sustainable organic growth through a comprehensive ASO strategy.

Cooperation Goal:

Increase BNESIM’s organic installs, improve app store ratings, and expand global market reach through strategic ASO and ASA initiatives.

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Our Strategy

Our Strategy Delivered a 134% Increase in Organic Installs, 136% Increase in Organic Impression and Improved Ratings

Improve existing metadata and add new localizations to capture untapped markets and expand keyword coverage

Conduct in-depth keyword research to ensure BNESIM ranked for high-intent, relevant search terms

Implement review management tactics to increase the app’s rating in key markets like the US

Launch targeted ASA campaigns using automated tools to drive high-quality traffic and control acquisition costs

Expanding Global Reach With ASO Localization and Keyword Optimization

To improve BNESIM’s discoverability, our experts focused on optimizing metadata across multiple languages and regions.

We enhanced metadata across 30+ localizations by tailoring app titles, subtitles and keywords to align with regional search behavior, significantly increasing organic traffic potential

By identifying and implementing high-performing keywords, we ensured BNESIM appeared in top search results for relevant queries

We refined app descriptions to align with algorithm preferences, boosting visibility on Android platforms

Boosting User Trust by Improving App Ratings and Reviews

After in-depth research, we discovered that user ratings were a key barrier to conversion. Netpeak introduced a proactive review management strategy that helped BNESIM get past that bottleneck.

We launched review acquisition campaigns in key markets (US, UK, Canada, Germany, Australia), enhancing BNESIM’s app reputation and contributing to better conversion rates

By encouraging satisfied users to leave positive reviews, we replaced outdated negative feedback and enhanced BNESIM’s credibility

We implemented strategies to address user concerns, improving customer satisfaction and decreasing the frequency of poor ratings

Visual Optimization and ASA for Sustained Growth

Visual appeal and paid search visibility were critical to driving installs and engagement. Netpeak combined creative improvements with data-driven paid campaigns to drive consistent growth in installs and user engagement.

Our team updated screenshots and icons with compelling messaging and clear value propositions to improve conversion rates

We used Netpeak’s proprietary tools for efficient ASA management, optimizing bids, tracking performance and expanding BNESIM’s reach while controlling costs

By continuously testing icons, screenshots and promotional texts, we identified the most effective combinations for driving downloads

Project Review

“Working with the BNESIM team was a truly positive experience. They were always pleasant to communicate with, open to suggestions and quick to respond when decisions needed to be made. This collaborative approach allowed us to implement ASO improvements efficiently and adapt strategies in real time. BNESIM’s trust in our expertise and willingness to engage in a data-driven process played a key role in achieving significant growth in both app visibility and organic installs.”

Alexander Ryabinin

Client Project Manager and Team Lead at Netpeak Agency