Complex-Dent

Complex-Dent Grew Organic Traffic by 150% and Boosted Appointment Bookings by 120%

Complex-Dent Case Study

Complex-Dent is a modern dental clinic providing a wide range of services, including general dentistry, orthodontics and prosthetics. With over 30 years of combined experience and state-of-the-art equipment, the clinic sought to enhance its digital presence to attract more patients and stand out in a competitive healthcare market.

Project objectives

Increase organic visibility and drive qualified traffic

Boost appointment bookings through targeted advertising

Results

+150%

Growth in organic traffic

+120%

Increase in appointment bookings

Services provided

SEO

PPC

Industry

Healthcare

Project timeline

January 2023–June 2023

Complex-Dent Needed to Drive Patient Appointments in a Saturated Market

Operating in the competitive healthcare sector, Complex-Dent faced challenges in building visibility and attracting patients. Competing clinics with strong online presence dominated both search rankings and paid ads for key dental services.

Complex-Dent partnered with Netpeak to implement a tailored digital marketing strategy to increase organic traffic, improve appointment rates and optimize lead generation costs.

Cooperation Goal:

Enhance Complex-Dent’s online visibility, drive traffic to its website and convert visitors into patients through a combined SEO and PPC approach.

Our Strategy

Our Strategy Empowered Complex-Dent to Achieve 150% Growth in Organic Traffic and 120% More Bookings

Improve search visibility by optimizing the website for branded and non-branded dental queries

Launch targeted PPC campaigns focused on high-demand services like orthodontics and dental implants

Enhance user experience through optimized landing pages and mobile-friendly designs

Building Organic Growth Through Strategic SEO

SEO formed the foundation of our long-term strategy to enhance Complex-Dent’s search rankings and attract qualified traffic. We implemented a comprehensive SEO strategy that targeted high-intent audiences while addressing the unique challenges of competing in a saturated market.

By conducting an in-depth analysis to identify and resolve site speed, crawlability and mobile usability issues, we ensured the website met technical standards for optimal search engine performance

We optimized existing service pages and created new landing pages targeting high-intent queries, ensuring that Complex-Dent appeared for searches with strong purchase intent

We secured high-quality backlinks through targeted outreach and local business directories, boosting domain authority

Driving Immediate Results With PPC Advertising

While SEO addressed long-term goals, PPC campaigns provided immediate visibility and conversions for Complex-Dent’s services.

We implemented geotargeted campaigns by focusing ads on a 10-km radius around the clinic to attract local patients searching for dental care

By highlighting key benefits like experienced dentists and modern equipment, we ensured ads resonated with patient needs

We re-engaged users who visited the website but did not book an appointment, driving them back with tailored messaging

Enhancing User Experience and Conversions

We focused on improving Complex-Dent's website usability and conversion pathways to maximize the effectiveness of increased traffic from SEO and PPC efforts. By addressing patient needs and optimizing the user journey, we ensured that visitors were effectively guided toward booking appointments.

We enhanced service pages with clear CTAs and easy navigation, streamlining the appointment booking process

We optimized the mobile experience by ensuring faster load times, touch-friendly navigation and simplified appointment booking forms to cater to users on the go

By tailoring messaging to address patient pain points and build trust, we encouraged higher engagement and conversions

Project Review

Our work with Complex-Dent spanned SEO and PPC services. For SEO, we focused on optimizing blog content, creating new articles, and improving technical site elements like meta tags and internal linking. Despite the client’s initial lack of SEO expertise, their professionalism in their field and active involvement, particularly by the chief doctor, significantly contributed to the project's success. For PPC, we managed Facebook and Google Ads campaigns, prepared accounts, defined local strategies, and set up analytics to track key events. By analyzing the customer journey and CRM system, we avoided targeting errors and achieved notable results through traffic- and conversion-focused campaigns.

Client Project Manager at Netpeak Agency Ukraine