Hair Accessories Brand

Increased Etsy Orders by 80% in Hair Accessories Niche

Our Partner – A Leading Hair Accessories Brand Overcoming Challenges to Grow Internationally

Our client, one of Ukraine’s largest manufacturers of hair accessories, engaged us to stabilize and grow their international presence. After facing a significant drop in sales due to a decline in domestic purchasing power, the brand sought to recover revenue and expand globally, focusing on Etsy as a primary sales channel.

Project objectives

Recover revenue levels lost during market downturn

Expand reach and visibility on Etsy to compete globally

Results

+80%

Increase in orders

+49%

Growth in revenue

Services provided

Etsy SEO

Etsy Advertising

Store Optimization

Industry

E-Commerce

Project timeline

February 2023 – Present

Our Partner Aimed to Recover Sales and Expand Globally

Our client faced reduced domestic demand due to economic challenges and increased competition on global platforms like Etsy. Their store’s default language was not popular and had limited visibility among international buyers, so they needed a comprehensive strategy to rebuild and expand their customer base.

The brand also needed help to differentiate from international competitors with better-established presences on Etsy, requiring improved branding, SEO and targeted advertising.

They partnered with Netpeak to leverage our expertise in marketplace optimization and global expansion, ensuring renewed growth and competitive positioning.

Cooperation Goal:

Recover lost sales, enhance visibility and expand the international customer base on Etsy.

Our Strategy

Our strategy empowered the client to achieve 80% growth in orders

Increased product visibility by increasing the number of unique tags from 440 to 1,031, targeting a broader audience

Enhanced product appeal through unified branding and infographics that resonated with global buyers

Improved search visibility with targeted Etsy SEO to ensure products reached the right audience

Boosted traffic and sales by leveraging Etsy Ads to attract new customers and drive conversions

Increasing Visibility and Reach Through Store Optimization

We started by addressing critical barriers to visibility and accessibility on Etsy, ensuring our client could effectively reach an international audience.

We contacted Etsy support to change the store’s default language from Russian to English, significantly increasing accessibility for global buyers

We designed a unified brand style with visually appealing infographics, aligning with international trends to attract attention and build trust

By expanding product tags and optimized titles, descriptions and images for SEO, we made listings more discoverable and competitive

Driving Orders and Revenue Growth With Etsy Advertising

We implemented a data-driven Etsy Ads strategy to drive traffic and increase sales, ensuring efficient use of the advertising budget.

We designed ad campaigns tailored to reach target demographics and regions with high purchasing potential

Our experts continuously monitored ad performance and made adjustments to maximize ROI and ensure cost-effective conversions

We combined advertising efforts with organic SEO improvements, balancing paid and organic traffic for consistent growth

Boosting Conversion Rates Through Enhanced Customer Experience

To improve conversion rates and customer engagement, we focused on creating an optimized shopping experience for our customers’ audience.

We improved product listings with compelling content and images that addressed customer pain points and highlighted unique selling points

We enhanced the user journey by aligning listings with high-intent keywords and created localized descriptions for target markets

Finally, we used feedback analysis to refine the strategy, ensuring continuous improvements in customer satisfaction and conversions

Project Review

The client’s exceptional products and outstanding service made our collaboration both rewarding and impactful. They were fully engaged throughout the project, consistently monitoring competitors with us and contributing valuable ideas to refine the strategy.

Anton Tochylo

Marketplace Promotion Team Lead at Netpeak Agency Ukraine