FX2 Funding Case Study

FX2 Funding Increased Organic Traffic by 25% in 3 Months with SEO

FX2 Funding: A Proprietary Trading Firm for Aspiring Traders

FX2 Funding provides funded accounts and trading programs for traders worldwide, offering opportunities to trade without risking personal capital. Operating in the highly competitive proprietary trading niche, the company needed to scale organic visibility, attract qualified traders and drive sign-ups for its trading programs.

Project objectives

Increase organic traffic, overall visibility and conversion rate from the organic channel

Strengthen the backlink profile to improve rankings for competitive trading-related queries

Results

+25%

increase in sessions from organic search within 3 months

Services Delivered

SEO

Industry

Finance & Insurance

Project timeline

February 2024–Ongoing

FX2 Funding Needed to Compete With Leading Proprietary Trading Platforms

FX2 Funding’s primary challenge was limited organic reach in a saturated market dominated by established trading platforms with extensive backlink profiles and large content libraries. Despite offering competitive trading programs, FX2 Funding lacked the technical, on-page and off-page SEO foundation needed to capture high-intent search traffic.

Netpeak partnered with FX2 Funding to deliver a structured SEO strategy focused on content optimization, targeted link acquisition and improving website usability to increase conversions.

Cooperation Goal:

Achieve measurable growth in organic traffic and strengthen FX2 Funding’s position in the competitive prop trading industry through content and technical SEO improvements.

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Our Strategy

Our Strategy Empowered FX2 Funding to Achieve a 25% Organic Traffic Growth in 3 Months

Create and implement a targeted content optimization plan to improve keyword rankings and capture qualified traffic

Enhance blog articles and metadata to better match user intent and increase click-through rates

Build a strategic backlink acquisition program, focusing on authoritative, niche-relevant websites to boost domain authority

Laying a Strong SEO and Content Foundation for Growth

To ensure steady organic growth that did not depend on paid advertising, Netpeak implemented strong SEO and content strategies.

We conducted a comprehensive content audit and prepared detailed optimization briefs for existing articles to improve search rankings and engagement

We developed new blog content targeting transactional and informational keywords relevant to traders, attracting higher-quality leads

We established a collaborative content plan to streamline workflow between copywriters and SEO specialists, ensuring consistent publishing and optimization

Building Authority Through Strategic Link Acquisition

Link building is a core strategy that enabled FX2 Funding’s website build authority. Our experts prioritized natural link placement in high-authority websites.

We acquired high-quality outreach links to boost rankings for competitive keywords and strengthened search engine trust signals

By prioritizing backlinks to conversion-focused pages, we ensured an increase in the number of sign-ups

We created a sustainable link building process for continuous authority growth and enhanced domain authority

Project Review

“Our goal was to make tangible improvements within a short time frame while setting a solid foundation for long-term growth. This speed of execution, combined with a clear SEO road map, gives us confidence in sustaining and amplifying these results moving forward.”

Artem Piatnytsia

SEO Specialist, Netpeak Agency