Kateryna Holubka
Business Development Manager
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Lemon & Beaker experienced recurring difficulties driving sales on Amazon and sought a partner to grow its marketplace presence.
The brand operated in the competitive premium skincare niche, dominated by well-established brands. Despite offering high-quality products, Lemon & Beaker desperately needed to build trust and visibility and optimize its Amazon performance.
Lemon & Beaker partnered with Netpeak because of our broad expertise in Amazon store development, particularly the ability to run high-impact advertising campaigns.
Increase Amazon sales, enhance the store's conversion rate and lower customer acquisition costs
Establish a strong brand identity on Amazon by launching effective advertising campaigns and implementing consistent brand messaging
Enhance organic visibility and rank higher in Amazon search results through ongoing SEO and listing optimization
Improve operational efficiency and drive profitability by launching an optimized Amazon store and resolving technical issues
We expanded the keyword list for all products to increase search queries and improve rankings in Amazon results
We also optimized Search Terms fields, incorporating relevant keywords to enhance visibility and make products more accessible to target audiences
Finally, we focused on driving the client’s organic growth, leveraging SEO optimization to boost traffic, even during periods with paused ad campaigns
We optimized listing titles and bullet points, boosting organic reach, e.g., Hydrating Toner gained 224 additional keywords, driving more traffic to its page
We revamped A+ content, emphasizing product benefits and addressing customer questions, which helped reduce negative feedback and improve overall buyer satisfaction
We managed product reviews for the client, securing 14 new reviews in January and enrolling in Amazon Vine to enhance credibility and encourage positive feedback
We analyzed all active campaigns, pausing unprofitable ones to save the client $100–$120 monthly and ensuring the budget was effectively allocated
We launched new manual campaigns based on audience insights and an expanded semantic core, increasing ROAS and reducing ACOS
We also enrolled the clients’ products in Amazon’s "Small and Light" program, reducing fees by $0.81 per unit and redirecting savings toward the most impactful ad strategies
We optimized Lemon & Beaker’s Amazon Store, resolving 21 errors, integrating products, adding a logo and creating a user-friendly custom URL
We automated customer communication, connecting an autoresponder for review requests to simplify feedback collection without requiring an additional time investment
We also resolved all technical issues, unlocking listings mistakenly flagged by Amazon as pesticides, bringing the affected products back to the marketplace
