Luxury Real Estate Agency Case Study

Luxury Real Estate Website Increased Conversions by 86%

Luxury Real Estate Agency Case Study

Our client specializes in sophisticated advertising strategies tailored to different businesses. With two decades of experience, they provide comprehensive media planning, creative solutions and digital marketing campaigns, collaborating with elite brands worldwide. Despite their robust expertise, they faced challenges optimizing ad spend efficiency and scaling client leads effectively.

Project objectives

Enhance the efficiency of advertising campaigns across Google, Meta and Bing

Increase lead volume without additional budget

Results

+86%

Increase in lead conversions at a consistent ad spend

Services provided

PPC

Industry

Other

Project timeline

June - December 2023

Our Client Sought to Maximize Leads Without Increasing Budget

The client had a stable advertising budget across Google Ads, Meta Ads and Bing Ads. However, lead growth had plateaued, limiting their ability to scale their clients’ businesses.

They partnered with Netpeak to enhance campaign efficiency, maximize ROI and drive sustained growth without additional expenditure. Our cooperation focused on leveraging data insights, improving conversion paths and refining ad strategies to boost lead volume significantly.

Cooperation Goal:

Increase the effectiveness of advertising campaigns to generate more high-quality leads within the existing budget framework.

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Our Strategy

Our Strategy Delivered 86% Growth in Lead Conversions

Enhance ad targeting, messaging and bidding strategies on Google, Meta and Bing Ads, significantly improving the quality and quantity of leads generated

Implement website optimizations and technical improvements, boosting landing page conversions and improving user experience to support overall campaign effectiveness

Refine attribution models, ensuring accurate campaign measurement and precise optimization of ad spend based on detailed performance data

Refining PPC Strategy for Maximum Lead Generation

To address stagnating growth, we optimized paid advertising across key platforms, ensuring ad budgets were strategically allocated to drive maximum impact.

We significantly boosted lead quality by targeting high-intent, affluent audiences actively searching for luxury real estate solutions

By redesigning landing pages with clear messaging, engaging visuals and streamlined navigation, we significantly enhanced user experience and increased conversion rates

Our experts leveraged smart bidding and audience segmentation strategies to achieve higher returns from the existing advertising budget

Delivering Data-Driven Insights Through Advanced Analytics

We enhanced decision-making capabilities with sophisticated analytics setups, providing our client with transparent, actionable insights to continually refine their strategies. To be able to achieve this:

We built and refined Google Analytics and Google Tag Manager configurations, ensuring precise tracking of user behavior and conversion paths for informed decision-making

We improved understanding of customer journeys by implementing advanced attribution models, allowing accurate analysis of campaign effectiveness

By developing custom dashboards for instant insight into campaign performance, we enabled swift adjustments to strategy based on live data

Technical Support for Improved Website Conversions

We collaborated closely with the client to implement critical website improvements, enhancing the synergy between paid advertising efforts and landing page effectiveness.

We recommended and implemented strategic website changes, significantly improving site usability and leading to higher conversions

We ensured seamless tracking between ads and website analytics, reducing data discrepancies and enhancing reliability for strategic decision-making

By actively monitoring and adjusting site performance based on analytics insights, we sustained ongoing improvement in user engagement and conversions

Project Review

"Our cooperation with the client was dynamic and highly productive. Managing advertising campaigns for multiple clients simultaneously was challenging, but we successfully structured their workflow, optimized performance and significantly increased leads without additional spend. Our advanced analytics, systematic optimizations and proactive technical support have set a robust foundation for sustained future growth. Netpeak’s structured approach not only improved short-term outcomes but established scalable processes to enhance the client’s long-term business performance."

Galyna Sagan

Client Project Manager Team Lead at Netpeak