Marfa Cabinets Case Study

Marfa Cabinets: Elevating Custom Cabinetry With Data-Driven Growth

Marfa Cabinets is a premier provider of custom kitchen and bathroom cabinetry in North America, delivering high-quality craftsmanship with modern designs. The brand sought to enhance its online presence, drive qualified leads and improve marketing efficiency to scale its business.

Project objectives

Increase conversions and enhance organic traffic growth

Strengthen lead nurturing and customer retention

Results

+86%

Increase in Conversions from PPC

+47%

Increase in Organic Traffic

Services provided

Industry

E-Commerce

Project timeline

March 2023–Present

Marfa Cabinets Needed a Scalable Performance Marketing Strategy

As a high-end custom cabinetry brand, Marfa Cabinets aimed to expand its digital presence, attract more qualified leads and improve conversion rates. The company was already well-established in the market but needed a data-driven strategy to maximize paid advertising results, increase organic traffic and enhance customer engagement.

Marfa Cabinets partnered with Netpeak for its proven expertise in performance marketing and strategic growth solutions. By leveraging advanced SEO, PPC and email marketing strategies, Netpeak helped Marfa Cabinets improve lead generation and brand positioning.

Cooperation Goal:

Drive more high-intent leads through paid advertising

Enhance organic traffic through SEO-driven content and website optimization

Increase customer retention and engagement via email marketing automation

Improve analytics for better campaign management and decision-making

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Our Strategy

Using Our Tailored Strategy, Marfa Cabinet Saw an 86% Increase in Conversions and 47% Growth in Organic Traffic

Restructure Google Ads & Bing Ads, leveraged smart bidding and optimized budget allocation to increase conversions by 86% and improve ROAS

Enhance website structure, metadata and content marketing to drive 47% more organic traffic and establish industry authority

Implement behavior-based email sequences and A/B testing to improve engagement, leading to a 32% increase in returning customers

Develop real-time performance dashboards, conduct A/B testing and refined landing pages to maximize conversions and reduce CPA

Optimizing PPC Strategy to Drive Higher Conversions

By restructuring Marfa Cabinets’ PPC campaigns, we achieved an 86% increase in conversions while improving ad spend efficiency. Our approach focused on targeting high-intent users, refining ad placements and continuously optimizing for performance.

For higher ROAS and better-qualified leads, we revamped Google Ads and Bing Ads strategies with AI-driven bidding and conversion-focused landing pages

We leveraged retargeting campaigns across Google Display, YouTube, and Facebook Ads, while launching high-intent social media ads on Instagram and Pinterest to drive engagement

By continuously analyzing campaign data, reallocating budgets and refining strategies based on real-time insights, we maximized ad efficiency and conversion rates

Strengthening Organic Visibility With SEO & Content Optimization

To position Marfa Cabinets as a top-ranking brand in search results, we executed a data-driven SEO strategy focused on technical enhancements, high-quality content and local search optimization. This resulted in increased organic traffic and stronger search visibility.

To improve search visibility and capture high-intent traffic, we expanded and optimized key landing pages with targeted keyword strategies, long-form content and structured internal linking

We refined Google My Business listings, boosted local search rankings and implemented structured data (Schema Markup) to improve search appearance and increase local customer acquisition

We enhanced page speed and mobile responsiveness and fixed crawl issues, ensuring all high-priority pages were indexed and ranked effectively for maximum visibility

Fostering Customer Loyalty With Email Marketing & Automation

To increase customer retention, nurture leads and drive repeat sales, we developed a personalized email marketing strategy focused on automation, targeted messaging and engagement-driven campaigns.

We implemented drip campaigns, follow-ups and personalized offers to engage potential customers, build long-term relationships and increase conversion rates

We used segmentation, A/B testing and behavioral targeting to refine messaging, increase open rates and drive higher ROI from email marketing efforts

We leveraged customer insights and analytics to tailor email content, improve conversion tracking and optimize every stage of the customer journey

Marketing Analytics & Performance Tracking for Data-Driven Growth

To ensure long-term success and continuous optimization, Netpeak implemented advanced analytics and performance tracking, providing Marfa Cabinets with real-time data insights to refine marketing efforts and scale efficiently.

We developed Google Looker Studio reports and AI-driven forecasting models, enabling real-time performance tracking and data-backed decision-making for PPC, SEO and email marketing strategies

We utilized multi-channel attribution models and conversion tracking to identify the most effective campaigns, ensuring efficient budget allocation and maximum ROI

We applied A/B testing, heatmaps and user behavior analysis to optimize landing pages and ad creatives, reducing friction points and boosting conversion rates across all digital touchpoints

Project Review

Working with Marfa Cabinets was a great example of how a data-driven, multi-channel approach can significantly impact business growth. The client’s responsiveness and openness to strategic adjustments allowed us to quickly implement optimizations and achieve tangible results. By combining PPC, SEO, email marketing, and advanced analytics, we successfully increased conversions by 86%, improved organic visibility, and strengthened customer retention. The seamless collaboration between our teams enabled us to optimize ad spend, refine content strategy, and enhance user experience, driving sustained performance across all channels. We look forward to further scaling Marfa Cabinets’ digital presence and exploring new growth opportunities together.

Haidar Pavel

PPC Specialist at Netpeak