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Digital Marketing Services for Cleaning Companies

Expert Cleaning Digital Marketing Agency

If your cleaning company is ready to grow, you need more than word of mouth. You need a marketing system built to get you found online and chosen first. As a cleaning services marketing agency, Netpeak helps businesses turn search demand into booked appointments and confidently move into new service areas.

700+

Team Members

100+

Projects in Cleaning Services Marketing

18+

Years of Experience

Solve Key Challenges With Our Digital Marketing for Cleaning Professionals

Everyone needs cleaning. The question is: Who do they call first?

We make sure the answer is you: Our cleaning company marketing approach is built to help you stand out where customers are already looking.

Competing in Saturated Local Markets

Cleaning companies compete in the same neighborhoods and business districts. Not showing up at the top? You may as well be invisible. Our cleaning business advertising services start with high-impact local SEO, location-based Google Ads and PPC campaigns built around urgent cleaning search intent. The result: Your business gets placed in front of ready-to-book customers, making your company the obvious choice and not just another name on a list.

Managing Seasonal Demand Swings

Spring deep cleans, year-end facility contracts, move-in season… demand changes fast. Revenue shouldn’t. We build always-on lead systems that keep your calendar full. Automated follow-ups, retargeting and smart promotions ensure your cleaning business stays booked even in slower periods — so growth is steady, not seasonal.

Turning Website Visitors Into Booked Appointments

Traffic is only step one. Conversion is the outcome that matters. Our digital marketing for cleaning services refines your site messaging, service pages and calls to action so the path from “interested” to “schedule now” feels simple and intuitive. More quote requests. More booked jobs. No wasted clicks.

Scaling Into New Service Areas or Locations

Growth in cleaning means new crews, new coverage zones and new competition. Our digital marketing services for cleaners help you expand with brand consistency and market confidence, whether you’re adding a second location or preparing for franchise rollout. Your brand stays sharp. Your message stays clear. Your impact multiplies.

Build and Optimize Cleaning Marketing Across Every Growth Stage

Local Cleaning Companies

Rank at the top of local search results and Google Maps so homeowners and small businesses see your cleaning service first.

Capture ready-to-book leads with hyperlocal, cleaning company SEO, Google Ads and neighborhood-targeted social campaigns.

Increase recurring appointments with simple email reminders, loyalty incentives and consistent follow-up systems.

Regional Cleaning Companies

Expand visibility across multiple cities with region-specific landing pages and tailored cleaning service PPC campaigns.

Allocate budgets efficiently by segmenting campaigns by service area, demand levels and competition intensity.

Strengthen retention with CRM-driven scheduling prompts, follow-up workflows and localized promotional offers.

National Cleaning Firms

Build nationwide brand authority using scalable search engine optimization frameworks, national link building and content that reinforces trust at scale.

Run cost-efficient campaigns using advanced bid strategies, automation rules and centralized reporting dashboards.

Support long-term janitorial, facilities and enterprise contract cycles with nurture sequences and decision-stage content.

Access Our Expertise Across Cleaning Service Niches

Residential Cleaning Services

Home cleaning decisions are based on trust and convenience, so we lead with local search visibility, strong review profiles and clear service-value messaging. Local SEO, Google Business Profile optimization and neighborhood-targeted Google & Facebook Ads help generate cleaning business leads that convert into recurring appointments, not just one-time cleanings.

Commercial Janitorial Services

For janitorial companies, professional reputation and operational reliability are what win contracts. We run LinkedIn outreach, industry-targeted Google Ads and authority-building content that speaks directly to facility managers, property owners and operations leads. Messaging emphasizes compliance, staffing capacity and multi-location servicing to support monthly and long-term service agreements.

Carpet & Upholstery Cleaning

Many carpet cleaning and furniture restoration jobs begin with a search driven by urgency or an upcoming event. We optimize SEO for cleaning terms like “carpet cleaning near me” and support them with compelling before-and-after visuals and steady review growth, making your results the reason customers choose you.

Post-Construction Cleaning

Builders and contractors evaluate cleanup teams on speed, thoroughness and jobsite readiness. We create project-based landing pages, run targeted PPC campaigns tied to construction timelines, and use portfolio-style case studies to demonstrate capability. This positions your team as the preferred cleanup partner when build-outs wrap and deadlines are tight.

Window Cleaning Services

Window cleaning clients value clarity, professionalism and reliable scheduling. We optimize local map pack rankings, route-based service ads and convenience-focused landing pages to make contacting and booking your team simple. Visual proof — especially in Instagram, Google Business Profile and short-form video — reinforces the quality and consistency of your results.

Get a Complete Digital Marketing Solution for Cleaning Professionals

SEO for Cleaning Companies

Increase visibility for local cleaning searches, ranking your business higher in Google Maps and organic results to drive consistent inbound leads.

PPC & Local Services Ads

Capture ready-to-book customers through targeted cleaning services advertising campaigns focused on high-intent keywords like, “cleaning near me.

Social Media Advertising

Build trust and brand recognition with social media (Facebook, Instagram and LinkedIn) ads that highlight real results and drive appointment requests

Email Marketing & CRM Automation

Nurture leads who aren’t ready yet with follow-ups, reminders and seasonal prompts that convert inquiries into recurring cleaning clients.

Conversion Rate Optimization (CRO)

Refine your website’s layout, messaging and calls-to-action so visitors can easily request a quote or schedule service.

Reputation & Review Management

Strengthen trust and local credibility by increasing review volume and maintaining a strong Google Business Profile presence.

Why Grow With Netpeak?

Specialized Marketing Strategies for Cleaning Companies

We understand how people choose cleaning services — from homeowners booking recurring visits to facility managers evaluating long-term janitorial partners. Our marketing services for cleaning businesses are built to match real buying behavior, not generic marketing playbooks.

Full-Funnel, Multi-Channel Execution

Your visibility, lead generation and follow-up systems work together. We integrate SEO, PPC, social ads, content, CRM automation and retention workflows to drive results from first search to recurring service contract.

Data-Driven Results and Clear Reporting

As a cleaning marketing agency, we make sure that every campaign decision is backed by data. You get transparent performance dashboards that show where leads come from, how they convert and how your marketing fuels growth.

Dedicated Support and Long-Term Partnership

We don’t just run ads — we help you grow your business. Your account manager becomes an extension of your team, ensuring strategy, messaging and execution stay aligned with your business goals.

Our Proprietary Marketing Technology

Serpstat is an all-in-one SEO tool that allows for single-point position tracking, link analysis, keyword analysis and competitive analysis.

800K+ users
Including Visa, Samsung and Uber

Netpeak Checker helps you collect info from search results and top SEO resources, analyze it and compare websites by over 380 SEO metrics.

Used by industry leaders
Including Shopify, Thomson Reuters, OLX

Netpeak Spider is an SEO audit tool used to detect over 100 tech errors timely, analyze the system, and perform web scraping.

Used by industry leaders 
Including New York Life and Digital360

Our Case Studies

+300%

increase in total sales

+60%

increase in new user traffic

PUMA: Organic and Paid Growth at Global Scale We helped PUMA boost its online sales in Ukraine by combining SEO and performance advertising. Our team introduced a comprehensive SEO strategy and scaled paid campaigns across key product categories.

Services delivered:

SEO Strategy

Paid Search & Shopping Campaigns

Web Analytics

Partnership duration:

6+ months

Read full case

+41%

increase in traffic

-27%

reduction in cost per conversion

Outpost: Increasing Applications While Reducing Acquisition Costs Outpost, a housing rental platform, needed to boost occupancy rates and increase online application submissions. Our team implemented an ICPA auto-bidding strategy, refined keyword targeting and optimized campaign structure to attract high-intent traffic more efficiently. Within just three months, we significantly increased lead volume while reducing the cost per conversion.

Services delivered:

PPC Campaign Strategy & Management

Keyword Optimization

Bid Strategy Automation

Partnership duration:

14+ months

Read full case

+33%

growth in conversions

+11%

increase in search visibility

Oxford Medical: From Search Visibility to New Patient Conversions We partnered with Oxford Medical to drive more patient appointments via Google. The strategy focused on local SEO, medical service page optimization and a conversion-oriented content plan.

Services delivered:

Technical & On-Page SEO

Local SEO Optimization

Content Strategy

Partnership duration:

8+ months

Read full case

Customer Reviews

“Before working with Netpeak, our company hadn’t prioritized review visibility, online reputation management or brand authority across key platforms. Netpeak became a trusted partner, helping identify weak points early and build a healthier, more reliable online presence over time.”

Yana Dekhtyar

Marketing Director at Synevo

“Netpeak’s analytics setup was a game-changer for us, offering clear KPI tracking and insightful reporting, including a Google Data Studio report, that significantly boosted our organic traffic. Their methodical approach truly made the impact.”

Olga Korolyuk

SEO Specialist at Vodafone Retail

“Our company has been working with Netpeak since 2015. During the time we have been working together, we have done a lot of small and big experiments and hundreds of website optimizations, which allowed us to grow in traffic and visibility.”

Alina Volchek

General Manager of Depositphotos

Launch Your Digital Marketing Project for Cleaning Services in 14 Days

We move quickly and intentionally, so you start seeing traction fast.

Discovery Call: We get clear on your goals, service areas, target clients and operational capacity. This helps us design a marketing strategy that fits your business model, not someone else’s.

Custom Strategy & Proposal: You receive a tailored road map outlining channels, timelines, projected lead flow and growth opportunities. No generic playbooks. No guessing.

Onboarding & Technical Setup: We audit your current digital presence, analytics, website, tracking and ad accounts. Then we build a clean foundation so performance can be measured and optimized from day one.

Campaign Launch: We release your SEO, Google Ads and social campaigns in coordinated phases. Messaging, visuals and landing pages are built to convert, not just attract.

Ongoing Optimization & Scaling: We review performance weekly, adjusting campaigns to maximize ROI and reduce cost per lead. As your business grows, we help you expand into new markets, add service areas and refine retention systems.

Request your proposal now