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Digital Marketing Services for Roofing Companies

Roofing Digital Marketing Agency

Struggling to turn clicks into roofing services customers? You need more than just traffic: You need the right leads. Netpeak’s roofing marketing services bring in high-quality customers who are ready to hire, not just browse.

700+

Team Members

100+

Projects in Roofing Marketing

Years of Experience

Solve Key Challenges With Roofing Marketing Services

Urgent repairs, weather-driven demand, skeptical homeowners, or high-value projects that feel impossible to close?

Our roofing marketing services address these challenges head-on, helping you attract the right customers, build trust, and stay competitive year-round.

Attracting Uncertain Homeowners

Homeowners often put off roofing projects because they’re unsure about the need, cost or timing. Netpeak helps clear that uncertainty with SEO and targeted PPC that deliver answers to questions like “Do I need a new roof?” and “What’s the cost?” We provide homeowners with the information they need at the right time, helping guide them from hesitation to action.

Standing Out in a Low-Trust Industry

Roofing can be a tough sell — too many contractors have left customers skeptical. Our roofing marketing agency fixes that by showing, not just telling, why you’re the one to trust. We manage reviews, respond to feedback and display real testimonials that build your reputation. With SEO and Google Business Profile optimization, we make sure your business shows up as the reliable, expert roofer customers can count on.

Educating Customers on Roof Financing and Payment Plans

High roofing costs can easily scare homeowners off. We fix that with PPC ads that target requests like “affordable roofing” and “roof financing,” and email marketing, nurturing leads with personalized messages, financing plans and exclusive deals. We also design landing pages that highlight affordable plans, breaking down financial barriers.

Dealing With Complex, High-Value Commercial Projects

Commercial roofing contracts? Not easy. Our roofing digital marketing experts help you land those with LinkedIn marketing, industry-targeted content and PPC ads aimed at property managers and developers. Likewise, we optimize your site for B2B SEO and showcase your expertise with case studies, positioning your company as the go-to for large-scale, complex roofing jobs.

Build and Optimize Roofing Marketing Across Every Growth Stage

Local Roofing Companies

Own your neighborhood: Local SEO ensures you show up when homeowners need a roofer. From Google Business Profile optimization to customer reviews, we make sure you’re found when customers search “roofers near me.”

Drive immediate bookings: Run hyper-targeted PPC ads to specific neighborhoods, ZIP codes and even weather events — when it matters most.

Build lasting relationships: Engage customers with seasonal promotions, automated email campaigns and referral programs that drive loyalty and fill your schedule year-round.

Regional Roofing Companies

Expand your reach: Create region-specific landing pages and optimize SEO for multiple service areas to reach customers across cities.

Fine-tune your focus: Use CRM tools to personalize marketing efforts, ensuring each service area gets exactly the right messaging and ads.

Keep customers coming back: Strengthen your retention efforts with automated emails, maintenance reminders and referral programs to boost lifetime value.

National Roofing Companies

Scale nationwide: Implement scalable SEO, content marketing and link building strategies to dominate national search rankings.

Maximize efficiency: Automate large-scale PPC campaigns with bid automation and real-time performance tracking to ensure every ad dollar works.

Manage long sales cycles: Use account-based marketing (ABM) strategies to stay engaged with complex sales cycles and close more high-value deals.

Access Our Expertise Across Roofing Service Niches

Residential Roofing

Homeowners need quick, reliable roofing services. Our digital marketing for roofers helps you show up first with local SEO, review management and PPC ads that target urgent roof repairs and replacements. Whether it’s a routine inspection or a storm repair, we make sure your services are top of mind.

Commercial Roofing

Commercial clients want dependable long-term partnerships. Netpeak helps you reach property managers and developers with LinkedIn marketing, industry-specific content and ORM to boost your reputation and attract commercial contracts. We also use email marketing and retargeting ads to keep potential clients engaged for future projects.

Emergency Roofing Services

When storms hit, your business needs to be the first to respond. Our roofer digital marketing agency crafts emergency-focused paid ads and landing pages to capture high-intent, time-sensitive online leads. We ensure your roofing company gets noticed in real time, positioning you as the go-to service during emergencies.

New Construction Roofing

New builds require roofing companies that can handle big projects. With link building and B2B search engine marketing, we help you establish authority in the new construction market. PPC ads target developers and contractors, while CRM tools help track leads and maintain relationships as the project progresses.

High-End Residential Roofing

Luxury homes need premium roofing. We refine your brand with strategic positioning and SEO for premium roofing terms. Social media showcases your top-tier work, while Conversion Rate Optimization (CRO) ensures high-value visitors convert into consultations. Meanwhile, Generative Engine Optimization (GEO) makes your brand shine in AI-driven searches for luxury roofing contractors.

Flat Roofing Services

Flat roofs require precision, and your marketing should reflect that. Targeted PPC drives commercial lead generation, while SEO focuses on niche terms like “flat roof repair.” We design conversion-optimized landing pages to capture leads quickly and ensure your expertise stands out with online reputation management and client testimonials.

Get Complete Digital Marketing Solutions for Roofing Companies

SEO

We dominate local and national search rankings to ensure you’re found by customers when they need you most, be it “roof repair near me,” “flat roof replacement,” or “luxury roof installation.

PPC & Paid Media

Capture high-intent leads with targeted ads that convert — from emergency fixes to full roof replacements.

Online Reputation Management

Build and maintain trust by collecting real customer reviews, engaging with feedback and showcasing your past projects on Google Business, Yelp and more.

Email Marketing & Retention

Keep clients engaged year-round with automated emails, maintenance reminders and seasonal offers that encourage repeat business and referrals for roofing inspections and repairs.

UX & Conversion Optimization

Optimize your website’s design, navigation and CTAs to ensure customers can easily book consultations, get quotes or schedule emergency repairs.

Content Marketing & Link Building

Drive organic traffic with blog posts, case studies and roofing guides that highlight your expertise, while strategic link building improves domain authority and boosts local rankings.

Why Grow With Netpeak?

Tailored Marketing Strategies for Roofing Companies

In the roofing industry, it’s not just about getting seen — it’s about getting chosen. Netpeak creates custom strategies with SEO to rank you for the terms that matter, PPC to capture urgent clients and social media marketing to build trust and credibility. We make sure your brand is visible when it counts.

Full-Funnel, Multi-Channel Approach

From content marketing and social media management to paid search, email automation and programmatic ads, we ensure you’re visible across every channel. Our strategy nurtures leads from initial search to final booking, making sure you never miss an opportunity.

Real-Time Results & Transparent Analytics

With Google Analytics and marketing analytics, we provide the insights you need to track performance, measure ROI and optimize campaigns. You’ll see where every marketing dollar goes, from ad impressions to conversions, allowing you to make data-driven adjustments in real time.

Proactive Support & True Partnership

Your goals are our goals. We provide ongoing strategy reviews, seasonal demand adjustments and guidance to help you adapt and grow, whether you’re expanding locally or nationally. From UX audits to retention marketing, we’re in it for the long haul, helping you build a roofing brand that sticks.

Our Proprietary Marketing Technology

Serpstat is an all-in-one SEO tool that allows for single-point position tracking, link analysis, keyword analysis and competitive analysis.

800K+ users
Including Visa, Samsung and Uber

Netpeak Checker helps you collect info from search results and top SEO resources, analyze it and compare websites by over 380 SEO metrics.

Used by industry leaders
Including Shopify, Thomson Reuters, OLX

Netpeak Spider is an SEO audit tool used to detect over 100 tech errors timely, analyze the system, and perform web scraping.

Used by industry leaders 
Including New York Life and Digital360

Our Case Studies

+300%

increase in total sales

+60%

increase in new user traffic

PUMA: Organic and Paid Growth at Global Scale We helped PUMA boost its online sales in Ukraine by combining SEO and performance advertising. Our team introduced a comprehensive SEO strategy and scaled paid campaigns across key product categories.

Services delivered:

SEO Strategy

Paid Search & Shopping Campaigns

Web Analytics

Partnership duration:

6+ months

Read full case

+33%

growth in conversions

+11%

increase in search visibility

Oxford Medical: From Search Visibility to New Patient Conversions We partnered with Oxford Medical to drive more patient appointments via Google. The strategy focused on local SEO, medical service page optimization and a conversion-oriented content plan.

Services delivered:

Technical & On-Page SEO

Local SEO Optimization

Content Strategy

Partnership duration:

8+ months

Read full case

+41%

increase in traffic

-27%

reduction in cost per conversion

Outpost: Increasing Applications While Reducing Acquisition Costs Outpost, a housing rental platform, needed to boost occupancy rates and increase online application submissions. Our team implemented an ICPA auto-bidding strategy, refined keyword targeting and optimized campaign structure to attract high-intent traffic more efficiently. Within just three months, we significantly increased lead volume while reducing the cost per conversion.

Services delivered:

PPC Campaign Strategy & Management

Keyword Optimization

Bid Strategy Automation

Partnership duration:

14+ months

Read full case

Customer Reviews

“We met Netpeak in 2019. During our cooperation, we managed to increase our SEO traffic by more than 240%, and we ranked #1 for brand searches.”

Maxim Dmitrov

Digital Transformation Manager at BSH Hausgeräte

"Netpeak seamlessly transitioned us to Ad Manager, optimizing ad placements and providing clear instructions. Their professional, responsive team and real-time reporting exceeded expectations."

Ryan Battles

Director of Marketing at Wastebits

“Our company has been working with Netpeak since 2015. During the time we have been working together, we have done a lot of small and big experiments and hundreds of website optimizations, which allowed us to grow in traffic and visibility.”

Alina Volchek

General Manager of Depositphotos

Launch Your Digital Marketing Project for Roofing Services in 14 Days

Ready to see your roofing business grow? We move fast to get your marketing strategy up and running, ensuring your business gets the visibility and leads it deserves — quickly.

Discovery Call: We dig into your roofing company — your goals, service areas and customer needs — to build a marketing plan that works for you.

Custom Strategy & Proposal: You’ll get a detailed road map that highlights the best channels, timelines and growth opportunities for your business, tailored to bring measurable results.

Onboarding & Technical Setup: We audit your current digital presence (website, analytics and ad accounts), setting up the right tools for tracking and optimization from day one.

Campaign Launch: We roll out your SEO, PPC and social campaigns, with messaging, visuals and landing pages designed to convert leads, not just drive traffic.

Ongoing Optimization & Scaling: Weekly performance reviews help us fine-tune campaigns, maximize ROI and scale your efforts as your roofing business grows and expands into new areas.

Request your proposal now