Digital Marketing for SaaS

Expert Digital Marketing Agency for SaaS

SaaS buyers are drowning in look-alike products and copy-paste messaging. Netpeak’s SaaS digital marketing services cut through that noise with positioning, content and performance marketing that show why your product matters — and why users should choose you.

700+

Team Members

100+

Projects in SaaS Marketing

18+

Years of Experience

Solve Key Challenges With SaaS Marketing Services

SaaS growth isn’t driven by guesswork: It’s driven by clean data, tight positioning, surgical targeting and a user journey that removes friction at every step.

Our digital marketing for SaaS helps companies stand out, convert and retain users in markets where attention is expensive and competition never sleeps.

Standing Out in Oversaturated SaaS Categories

Every SaaS claims to be faster, smarter and easier — most sound the same. Netpeak breaks that mold with Search Engine Optimization (SEO), brand strategy and content that clarifies your value rather than blends in. We inject thought leadership, build link authority and use GEO (Generative Engine Optimization) to get your product recommended on AI search platforms. You don’t just rank — you define the category you’re in.

Driving Trial Signups Without Bleeding Ad Spend

High CPCs crush SaaS budgets. We fix that with paid search advertising, programmatic, YouTube retargeting and PPC strategies built around intent tiers — not guesswork. Layered with GA4 audits, marketing analytics and funnel segmentation, your ads target the right users at the right time, cutting waste and increasing trial velocity.

Reducing Churn and Improving Activation

New users mean nothing if they don’t activate. Our digital marketing agency for SaaS companies uses email automation, retention marketing, behavioral segmentation and UX audits to guide users through the first critical steps. Every workflow, from onboarding emails to in-app nudges, is built around one outcome: get users to value faster so churn drops (and not climbs).

Scaling Into New Markets Without Losing Focus

Expanding into new regions or verticals creates complexity fast. Netpeak supports your scale-up with international SEO, localized PPC, communication strategy and multi-market analytics. We tailor messaging to each segment, optimize conversion paths and build growth loops that keep acquiring users efficiently — whether you're entering a new country or 10.

Build and Optimize SaaS Marketing Across Every Growth Stage

Early-Stage & Pre-PMF SaaS

Find traction: SEO for SaaS, keyword research and brand strategy sharpen your positioning so early adopters understand your product instantly.

Acquire your first users: PPC, paid social and content marketing test audiences quickly and reveal which segments activate fastest.

Build your data foundation: GA4 setup, product analytics and BI dashboards show what users do post-signup — and where friction kills activation.

Growth-Stage SaaS Companies

Scale acquisition: PPC strategy, LinkedIn ads and programmatic expand reach without sacrificing CAC discipline.

Strengthen the funnel: Conversion rate optimization, UX audits and email automation increase activation and turn trials into paid plans.

Drive authority: Link building, guest posting and thought leadership content lift rankings for competitive, high-intent SaaS keywords.

Enterprise & Multi-Market SaaS Brands

Dominate categories: Big Data SEO, international SEO and GEO increase visibility across regions and AI-driven search platforms.

Manage complex funnels: Marketing analytics, multi-touch attribution and retention marketing keep acquisition, onboarding and adoption aligned.

Expand globally: Localized communication strategies, language-specific PPC and multi-market segmentation ensure your product speaks to every audience it serves.

Access Our Expertise Across SaaS Niches

Productivity, Collaboration & Project Management Tools

Crowded categories demand standout positioning. Netpeak uses SEO for SaaS, competitive keywords, and feature-focused content to highlight your workflows and integrations. First, it’s PPC and LinkedIn ads reaching teams in comparison mode. Then, it’s marketing analytics showing which features drive activation and retention automation reinforcing daily use, turning trials into long-term accounts.

Fintech & Accounting SaaS

Trust drives conversions. Our SaaS digital marketing agency strengthens credibility through SERM, review management and expert content that explains security, compliance and accuracy without jargon. LinkedIn PPC targets decision-makers, while email automation nurtures them through long evaluation cycles.

MarTech, AdTech & Analytics Platforms

These buyers demand proof. Our SaaS performance marketing supports you with case-study pages, technical SEO, long-form content and YouTube retargeting that highlight performance, attribution clarity and integrations. Likewise, programmatic ads and GEO expand reach to data-driven audiences already searching for solutions.

Cybersecurity, DevOps & IT Management SaaS

High-stakes tools need more than visibility — they need authority. Netpeak builds trust-heavy funnels using technical SEO, DFIR-informed keyword research and long-form expert content. Webinars, LinkedIn campaigns and enterprise PPC reach security leaders and engineering teams evaluating solutions across long cycles. Retention workflows and product-focused email automation reinforce ongoing value and keep adoption strong across entire IT departments.

AI & Automation Platforms

AI tools evolve fast, and buyers compare options even faster. Our digital marketing strategy for SaaS boosts your visibility with AI-focused keyword clusters, GEO optimization and social campaigns that spotlight real, practical use cases. Onboarding automation and conversion optimization then move new users from curiosity to meaningful value — essential in a market where adoption speed decides who stays and who gets replaced.

Healthcare, MedTech & Patient Management SaaS

Healthcare buyers won’t convert without proof, precision and compliance clarity. Our SaaS marketing agency supports that with on-page SEO, schema markup and medical keyword research that surface your product for intent-heavy searches. Display advertising and video campaigns highlight features without overwhelming buyers, while marketing analytics track long evaluation cycles across clinics and care teams.

Get Complete Digital Marketing Solutions for SaaS Companies

SEO for SaaS

Earn visibility where your buyers search. We use industry-specific keyword research, technical SEO, schema and long-form content to rank for competitive terms, educate users and build category authority.

Paid Acquisition (PPC + Paid Social)

Bring in trial-ready users fast. Google Ads, LinkedIn campaigns, programmatic and YouTube retargeting target buyers by intent, industry and role — improving CAC and accelerating trial velocity.

Content Marketing & Thought Leadership

Turn your product into the obvious choice. We create feature-driven content, landing pages, use-case articles and guest posts that clarify your value and push users toward activation.

Conversion Rate Optimization (CRO) & UX Optimization

Trials don’t matter if users drop off. We optimize sign-up flows, onboarding paths and pricing pages to remove friction and move users to first value faster.

Social Media Marketing (SMM)

Reach decision-makers and end-users across LinkedIn, Instagram and niche communities. We create campaigns that highlight features, push announcements, drive webinar attendance and support positioning within your competitive landscape.

Email Marketing & Retention Workflows

Strengthen activation and reduce churn with behavior-based onboarding, lifecycle campaigns and upsell sequences that match what users need at each adoption stage.

Marketing Analytics & GA4

Get clean visibility into your funnel. We set up GA4, product analytics, BI dashboards and multi-touch attribution so you know which channels actually drive activation, upgrades and renewals.

SERM & Reputation Management

Enterprise buyers need reassurance, not hype. We use SERM, review management and credibility-building content that removes doubt, supports long evaluation cycles and strengthens confidence in your product.

Why Grow With Netpeak?

Tailored Growth Strategies for SaaS

Every SaaS blazes its own trail: Some chase fast trial volume, others focus on enterprise deals, ARR expansion or reducing churn. Our digital marketing for SaaS companies adapts your strategy to your model. We refine messaging, tighten funnels and use paid and organic channels that match your buyer journey — no generic playbooks.

Full-Funnel, Multi-Channel Execution

Users bounce between search, review sites, competitor pages, Slack groups and social feeds. Our SaaS digital marketing services reach them at each step with pinpoint SEO, PPC, paid social, webinars, comparison content, retargeting and email nurturing. Every channel reinforces the next, creating a consistent loop toward demo, trial and activation.

Real-Time Insights & Transparent Reporting

SaaS performance shifts fast: new releases, pricing changes, competitor moves or seasonality can disrupt demand overnight. Netpeak monitors acquisition, activation, CAC, LTV, churn patterns and segment performance in real time. When signals change, our digital marketing for SaaS-based products adjusts immediately so your growth doesn’t stall.

Proactive Support & Long-Term Partnership

We don’t wait on instructions — we move with your road map. New features, new markets, new verticals, new plans? We update campaigns and messaging before you ask. With consistent optimization, rapid iteration and clear communication, your marketing grows alongside your product, not behind it.

Our Proprietary Marketing Technology

Serpstat is an all-in-one SEO tool that allows for single-point position tracking, link analysis, keyword analysis and competitive analysis.

800K+ users
Including Visa, Samsung and Uber

Netpeak Checker helps you collect info from search results and top SEO resources, analyze it and compare websites by over 380 SEO metrics.

Used by industry leaders
Including Shopify, Thomson Reuters, OLX

Netpeak Spider is an SEO audit tool used to detect over 100 tech errors timely, analyze the system, and perform web scraping.

Used by industry leaders 
Including New York Life and Digital360

Our Case Studies

+66%

increase in impressions

+44%

increase in downloads

Preply: Driving Organic Growth with ASO We partnered with Preply to develop a comprehensive ASO strategy, attracting organic traffic and bringing the application to the top positions in the ranking. In just two weeks after the release in the selected countries, the number of impressions increased by 66%, and the number of downloads by 44%

Services delivered:

ASO (App Store Optimization)

‍

Partnership duration:

16+ months

Read full case

+300%

increase in total sales

+60%

increase in new user traffic

PUMA: Organic and Paid Growth at Global Scale We helped PUMA boost its online sales in Ukraine by combining SEO and performance advertising. Our team introduced a comprehensive SEO strategy and scaled paid campaigns across key product categories.

Services delivered:

SEO Strategy

Paid Search & Shopping Campaigns

Web Analytics

‍

Partnership duration:

51+ months

Read full case

+1,615%

increase in impressions

+770%

increase in downloads

Ampere Business Bank: ASO Success Story with Record Impressions & Installs We partnered with Ampere Business Bank — an online B2B banking system — to expand the app’s geography, improve its visibility and increase the number of installations. Our ASO implementation allowed an increase in the number of the app’s impressions by 1,615% and installs in target countries by 770%.

Services delivered:

ASO (App Store Optimization)

Partnership duration:

12+ months

Read full case

+41%

increase in traffic

-27%

reduction in cost per conversion

Outpost: Increasing Applications While Reducing Acquisition Costs Outpost, a housing rental platform, needed to boost occupancy rates and increase online application submissions. Our team implemented an ICPA auto-bidding strategy, refined keyword targeting and optimized campaign structure to attract high-intent traffic more efficiently. Within just three months, we significantly increased lead volume while reducing the cost per conversion.

Services delivered:

PPC Campaign Strategy & Management

Keyword Optimization

Bid Strategy Automation

Partnership duration:

14+ months

Read full case

Customer Reviews

“Our company has been working with Netpeak since 2015. During the time we have been working together, we have done a lot of small and big experiments and hundreds of website optimizations, which allowed us to grow in traffic and visibility.”

Alina Volchek

General Manager of Depositphotos

“Highly satisfied with our partnership with Netpeak. We cooperated with the guys on optimizing our advertising campaigns, and we jointly achieved excellent results. It was very comfortable for us to work together, and their team proved to be true professionals.”

Leila Khammud

PR Manager at Stripo

“We met Netpeak in 2019. During our cooperation, we managed to increase our SEO traffic by more than 240%, and we ranked #1 for brand searches.”

Maxim Dmitrov

Digital Transformation Manager at BSH Hausgeräte

Launch Your SaaS Marketing Project in 14 Days

SaaS can’t afford slow starts. New features ship weekly, competitors pivot overnight and buyers expect clarity fast. Netpeak sets up your marketing engine in 14 days, so you can capture demand, validate positioning and generate trial momentum without losing time.

Discovery Call: We define your product, audience, funnel, activation triggers and competitive landscape. You walk away with a clear sense of what’s blocking growth — and what will unlock it.

Custom Strategy & Proposal: You get a focused plan for acquisition, activation and retention across your key segments. We map out channels, positioning, keywords and funnel flow — aligned to your growth stage and competitive pressure.

Onboarding & Technical Setup: We configure GA4, product analytics, channel tracking, attribution rules and event mapping so your data is clean from day one. You see what drives trial signups, what kills activation and where your funnel leaks.

Campaign Launch: Acquisition, activation and retargeting campaigns go live with messaging built around value, outcomes and use cases. SEO targets feature-level and intent-level keywords. Paid campaigns reach buyers by role and vertical. Content builds authority and clarity.

Ongoing Optimization & Scaling: Once campaigns are live, we iterate based on clean analytics, not instinct. Channel performance, activation signals, user cohorts — each insight informs the next adjustment. We scale what proves ROI, cut what drags and keep refining your funnel so growth compounds instead of stalls.

Request your proposal now