Artbooks Success Story: Increased Conversion Rate by 3.53% Using Email Newsletters

Results: Conversion rate from bulk emails — 3.53%; conversion rate from welcome letters — 5.63%.

The Client

Artbooks is a publisher that specializes in contemporary books for kids, including fiction and non-fiction genres, with books about Lego, Roblox, Fortnite, and Minecraft games.

The Challenge

In our cooperation, here is what we aimed to achieve:

1. Start a channel from scratch.
2. Gather a base of subscribers.
3. Create basic trigger newsletters.
4. Send bulk emails to the current base.

The Solution

1. We enabled user data to be collected from the registration form on the site and the submitted orders.
2. Next, we set up domain verification to prevent newsletters from being marked as spam.
3. We then warmed up the email domain and configured the launch of the regular bulk emails.
4. Triggers recognized users who had left items in the cart and abandoned the site, and sent welcoming letters after registration.

The Results

1. Approximately 1,000 new contacts were obtained from the registration form on the site. Following order placement, almost 3,000 new clients were obtained per month. As a result, the database has been replenished with active email addresses of loyal customers. Having introduced a subscription form with a bonus, we expect the subscriber base to demonstrate further growth.
2. After registration on the site, a welcome message introduced the publisher to subscribers. The letters achieved a good response with an open rate of 22% to 32% and click rate of 2.2% to 3.5%. Trigger messages primarily aim to increase brand loyalty and recognition. Even though they generate little income, the conversion rate was relatively high at 5.63%.

3. Trigger emails to users who had left a product in the cart and quit the site had an open rate of 60% and click rate of 10%.
4. Bulk emails generated a steady monthly income. The transaction rate was 3.53%.

Read more:

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