Kharkiv Forge

Kharkiv Forge Increased Etsy Store Revenue by 91% With SEO and Advertising Optimization

Kharkiv Forge Case Study

We partnered with Kharkiv Forge, a leading Ukrainian manufacturer of forged woodworking tools, to stabilize and grow their Etsy presence. Known for their craftsmanship, the brand sought to regain momentum after experiencing a decline in sales caused by increased competition and shifting customer expectations.

Project objectives

Increase sales volume on Etsy

Stabilize revenue and achieve steady growth

Results

+91%

Increase in store revenue

+36

Listings ranked in the top search results

Services provided

Etsy Store Optimization

Etsy SEO and Advertising

Industry

E-commerce

Project timeline

September 2023–November 2023

Kharkiv Forge Needed to Overcome Declining Sales and Boost Revenue

By mid-2023, Kharkiv Forge faced declining sales on Etsy despite their established reputation. With competition growing on the platform, they struggled to maintain visibility and appeal to their target audience.

The store’s performance was hindered by low visibility and suboptimal shipping strategies, which affected buyer trust and conversion rates.

Kharkiv Forge partnered with Netpeak to analyze competitors, optimize their store, and implement targeted SEO and advertising strategies to regain their position in the market.

Cooperation Goal:

Stabilize revenue and achieve consistent sales growth through improved visibility, trust, and buyer engagement.

Our Strategy

Our strategy empowered Kharkiv Forge to achieve a 91% revenue increase

Expand product visibility through improved listings, external SEO, and targeted advertising

Streamline delivery processes by suggesting inventory storage in the US, reducing wait times and boosting buyer confidence

Enhance buyer trust with updated store appearance, clear policies, and professional branding

Optimizing Store Performance for Visibility and Engagement

The first step was to ensure Kharkiv Forge’s Etsy store could compete effectively by addressing fundamental issues with its listings and store presentation.

We conducted a comprehensive store audit, analyzing listings and identifying growth opportunities to attract more buyers

We improved store appearance with updated visuals, consistent branding, and clear, transparent policies, building trust among potential buyers

By expanding the keyword list from 320 to 413 tags, we ensured a broader reach and alignment with customer searches

Increasing Reach and Traffic With SEO and Advertising

Our focus was to increase visibility and traffic through Etsy-specific SEO strategies and paid advertising.

By optimizing product titles and descriptions to align with high-performing keywords, we improved rankings in Etsy search results

We performed external SEO optimization, driving organic traffic to the store from search engines

Our team focused on setting up and continuously monitoring Etsy Ads campaigns, targeting high-intent buyers and maximizing ROI

Improving Delivery and Trust to Drive Conversions

To enhance buyer confidence and improve conversions, we recommended and implemented strategies to optimize shipping and store presentation.

We suggested storing part of the inventory in the US, reducing delivery times and improving visibility in search results

We ensured transparency and reliability for potential buyers by updating shipping and return policies

We created a seamless shopping experience by refining the store’s overall image with professional visuals and comprehensive product information

Project Review

It was an absolute pleasure working with Kharkiv Forge. The client demonstrated a deep understanding of the importance of high-quality content in driving sales and always provided updated visual materials promptly, following our detailed guidelines.We are proud to have contributed to the growth of such a reputable brand known for its exceptional craftsmanship.

Anton Tochylo

Marketplace Promotion Team Lead at Netpeak Agency Ukraine