LC Waikiki Case Study

LC Waikiki Increased Online Revenue by 30% Through PPC Advertising

LC Waikiki: A Global Fashion Retail Brand Expanding Its Digital Footprint

LC Waikiki, a prominent French-Turkish fashion retail brand, operates over 1,000 stores across 45 countries. Focused on offering ready-to-wear clothing and accessories for the entire family, LC Waikiki aimed to enhance its e-commerce presence, specifically targeting increased digital sales in Kazakhstan.

Project objectives

Launch and scale online sales through the website

Drive sustainable growth in online traffic and revenue

Results

+30%

Increase in Online Revenue

2,100+

Monthly Transactions Reached

Services Delivered

PPC Advertising

Industry

E-Commerce

Project timeline

12 months

LC Waikiki Sought to Accelerate Online Commerce in Kazakhstan

Despite a strong international physical retail presence, LC Waikiki faced the challenge of limited online visibility and sales in the Kazakhstan market. Initial strategies lacked coherence, as internal client structures created communication gaps, complicating strategic alignment and execution.

LC Waikiki partnered with Netpeak because of our diverse expertise across the local e-commerce niche. We specialize in providing tailored PPC advertising to increase online visibility and sales with minimal ad spend.

Cooperation Goals:

Establish and grow effective online sales channels.

Optimize PPC campaigns for maximum ROMI

Our Strategy

Our Strategy Empowered LC Waikiki to Achieve 30% Growth in Online Revenue

Implemented targeted campaigns to establish online visibility and sales through LC Waikiki’s regional website

Identified and executed digital strategies specific to the Kazakhstan market to drive traffic and boost conversions effectively

Deployed meticulous PPC campaign optimization combined with full-funnel analytics to enhance overall ad performance

Strategic PPC Implementation & Multi-Funnel Optimization

By focusing on detailed market nuances and consumer behaviors, we tailored our PPC approach to maximize returns at every stage of the customer journey.

We developed customized Google and Meta Ads campaigns, aligned specifically with consumer behaviors and local market dynamics in Kazakhstan.

By implementing comprehensive event tracking, we optimized ad spend efficiency, significantly improving conversion rates.

We continuously analyzed campaign performance, refining strategies to maximize the return on every cent invested.

Accelerating Digital Sales Through Targeted Promotions and Smart Budgeting

To meet LC Waikiki’s goals of increasing online sales in Kazakhstan, our experts implemented high-impact promotional strategies across the most effective digital channels. Our approach focused on delivering the right message to the right audience at the right time.

We crafted region-specific promotional strategies using platforms widely used in Kazakhstan to strengthen LC Waikiki’s market presence and customer engagement.

With a data-driven approach, we ensured every advertising dollar contributed to business growth, optimizing campaigns for cost-effectiveness and performance.

Our strategies consistently increased website traffic and supported LC Waikiki in achieving steady online sales growth across the campaign period.

Project Review

“Our collaboration with LC Waikiki demonstrated the power of strategic PPC advertising tailored to regional markets. Through detailed audience targeting, funnel-based optimization and continuous performance analysis, we successfully scaled online traffic and revenue. The campaign results show how performance-driven digital marketing can unlock new growth opportunities for retail brands expanding into online commerce.”

Ilya Strizhak

PPC Specialist at Netpeak