Yosi Samra Case Study

Yosi Samra Scaled Paid Advertising and Increased Revenue Without Exceeding ROMI

Yosi Samra: A Fashion-Forward Footwear Brand With Global Reach

Yosi Samra is a New York-based footwear label renowned for its stylish and versatile foldable ballet flats. Catering to modern women who prioritize comfort without compromising aesthetics, the brand has established a global e-commerce presence. With ambitions to expand digital sales while maintaining profitability, the company partnered with Netpeak to develop a performance-oriented paid advertising strategy.

Project objectives

Increase revenue from online sales

Scale ad campaigns efficiently without exceeding target ROMI

Results

Sustained revenue growth across e-commerce platform

Maintained healthy ROMI throughout scaling phase

Services provided

PPC Advertising

Industry

E-Commerce

Project timeline

2020–2024

Yosi Samra Needed to Scale Paid Advertising Without Sacrificing Profitability

Despite having a well-known product and solid brand positioning, Yosi Samra faced a plateau in its online sales performance. Their internal team needed a scalable advertising approach that could drive revenue growth without inflating customer acquisition costs.

The brand’s leadership recognized that optimizing existing campaigns wouldn’t be enough. So, they needed a partner with strategic PPC expertise and strong platform knowledge to restructure and scale campaigns sustainably.

Cooperation Goal

Increase online purchases via Google Ads while maintaining a strong ROMI. Build a flexible, data-driven advertising system aligned with revenue and category-level growth.

Our Strategy

Our Strategy Delivered Scalable PPC Growth and Efficient Budget Use

Use Google’s automation to showcase the full product catalog across Search, Display, YouTube and Gmail, ensuring visibility across multiple touchpoints and maximizing conversions

Structure campaigns by product categories to align budgets with seasonal demand, improve messaging relevance and simplify performance tracking

Target branded and non-branded searches to convert users actively looking for ballet flats, footwear solutions or specific style segments

Monitor key performance indicators to refine bidding strategies, creatives and targeting, ensuring every dollar spent contributes to measurable business growth

Maximizing Revenue From Paid Advertising While Maintaining ROMI

By building a flexible, data-driven campaign framework, we ensured that Yosi Samra could grow without sacrificing profitability.

We created Performance Max and Search campaigns that consistently drove purchases, maintaining cost-efficiency and increasing total revenue from PPC

We prioritized ROAS throughout all bid decisions, which allowed us to scale campaigns while keeping acquisition costs within target ranges

We built modular campaign architecture that enabled the client to shift focus between new product launches and evergreen categories without hurting results

Project Review

“This was a truly interesting project in a unique niche, stylish and functional footwear with strong e-commerce potential.It was a rewarding challenge to work on a brand that combines fashion and practicality, especially with the task of scaling paid campaigns while keeping ROMI under control. I really enjoyed the dynamic nature of the work, the constant testing and optimization, and the chance to contribute to the client’s long-term growth.”

Galyna Sagan

Client Project Manager Team Lead at Netpeak Agency