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Marketing Analytics

Marketing Analytics Agency

We help businesses extract value from their multichannel marketing data. We bring 18+ years of marketing expertise, proprietary analytics technology and data-driven approaches to deliver tangible business results. Our marketing analytics services help businesses optimize spending through informed decision-making.  

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100%
of the team is certified by Google
3+
years on the market
100+
analytics projects

Our clients

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Enhance Your Marketing Analytics Efficiency and Decision-Making

Introduce advanced marketing efficiency analysis

Introduce end-to-end analytics to bring together data from multiple sources and a complete understanding of your marketing efficiency
Track custom KPIs and metrics to get comprehensive insights into your marketing efficiency across every customer journey stage
Employ predictive analytics to foresee customer behavior and campaign outcomes to help marketers adjust strategies
Generate custom reports and visualizations that communicate insights and findings to stakeholders, facilitating informed decision-making

Get in-depth user behavior data

Introduce progressive behavioral segmentation and tailored user paths to improve conversions
Introduce ongoing analytics across customer demographics, preferences, conversion rates and churn to tailor marketing campaigns
Implement custom reports on user behavior across your marketing departments to optimize customer acquisition faster
Implement advanced conversion optimization practices across acquisition and retention

Boost your ad campaign efficiency

Analyze ad performance metrics to identify high-performing keywords and demographics
Continuously improve ad campaigns by testing tactics, channels and messages to find the most effective approaches
Build an automated system for ad campaign launch and pause based on your audience specifics and habits to maximize your return on advertising
Introduce ongoing competitive analysis to benchmark ad campaigns and identify areas for improvement

Improve your customer lifetime value

Continuously monitor and analyze customer data to provide personalized customer service
Introduce ongoing customer segmentation to identify high-value customers and fine-tune marketing efforts to their needs
Implement customer satisfaction surveys to gather insights and inform marketing decisions
Segment and analyze customer feedback to identify patterns and set priorities

Improve Your Marketing Effectiveness Across the Entire Customer Journey

Reinforce your audience engagement

Improve user-into-lead conversion

Boost conversions into purchases

Enhance your customer retention

We help you integrate and organize behavioral analysis data, segment your audience, build effective strategies, and introduce data-driven personalization across content and offerings. Combining our advanced analytics and PPC services, we help you reach and engage your target audience in the most cost-efficient ways.
Benefits
  • Build a comprehensive understanding of your audience
  • Expand your capabilities for user engagement with advanced personalization
  • Reinforce your audience engagement with data visualization
“We drive your business forward with user behavior analysis, precise segmentation, and predictive analytics to establish personalized user paths and enhance audience engagement.”
Oleksandr Konivnenko
Head of Marketing Analytics Department
Access our expertise to convert website and app visitors into qualified leads through tailored user journeys and targeted PPC campaigns. By analyzing user behavior and preferences, our marketing analytics consultants improve your conversion rates and foster meaningful engagement with potential customers across multiple channels, including chatbots, messengers and emails.
Benefits
  • Reach specific demographics and user segments with targeted marketing campaigns
  • Improve your marketing resource allocation by focusing on users who are more likely to become your leads
  • Fix technical and usability issues to prevent your users from bouncing
“The synergy of Netpeak’s analytical capabilities and data-driven PPC service empowers our clients to increase conversion rates and achieve better user engagement.”
Oleksandr Konivnenko
Head of Marketing Analytics Department
We help you identify and remove UX friction points, find and realize improvement opportunities in the checkout process, and segment your traffic to determine the audience needing retargeting, in case they left your site/app without purchasing.
Benefits
  • Turn more website and app visitors into paying customers
  • Optimize user journeys to improve the likelihood of conversion
  • Maximize the return on investment from existing traffic
“We strongly believe that a sharp conversion rate optimization culture holds the power to increase purchases from existing website and app traffic without significant spending on new lead acquisition.”
Oleksandr Konivnenko
Head of Marketing Analytics Department
We help you build personalized email and PPC communication and find effective loyalty offers for each audience segment. Through predictive analytics, we pinpoint the ideal products and timing to engage your clients, fostering their satisfaction, boosting lifetime value and minimizing churn.
Benefits
  • Strengthen customer relationships with personalized communication
  • Increase sales through timely and relevant product recommendations
  • Optimize marketing ROI by targeting engaged and loyal customer segments
“Retention is fundamental to sustainable growth. Through personalized engagement of high-value customers, our clients achieve notable improvements in loyalty and long-term revenue.”
Oleksandr Konivnenko
Head of Marketing Analytics Department

Access Our Cross-Industry Analytics Expertise

E-commerce

Finance & Insurance

Information Technology

Healthcare

65+ projects in E-commerce

We enable e-commerce businesses to analyze customer behavior, identify sales patterns and boost digital marketing effectiveness. By understanding customer purchasing habits, we help our clients develop personalized campaigns that enhance engagement and drive sales.

We facilitate the organization of multiple data flows into one, help with quickly and accurately tracking key metrics, and maximizing ROI for our clients.
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We help you optimize:

Conversion into purchase rate
Customer lifetime value
Click-through rate
Social media engagement
Return on investment

6+ projects in Finance & Insurance

We recognize that clients in the Finance & Insurance sector require strict adherence to customer data handling regulations. We introduce several approaches that allow us to deliver results without accessing sensitive data.

By understanding customer behavior and purchasing patterns, our clients can optimize campaigns to enhance acquisition, conversion and retention, driving significant growth and profitability in such a competitive industry.
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We help you optimize:

Lead conversion rates
Customer acquisition cost
Return on ad spend
Website traffic and user engagement
Average revenue per user

10+ projects in IT

We help clients in the IT sector analyze and maximize the effectiveness of their customer acquisition channels, set up analytics for mobile apps and support outsourcers in redirecting their spending to those channels that drive the most impact.
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We help you optimize:

Effectiveness of customer acquisition channels
Analytics for mobile apps
Crash and error rates
Application load and response times
Cost-efficiency of operations

3+ Healthcare projects

Analyzing data and developing data-driven strategies for our clients in the Healthcare sector, we strictly adhere to the industry’s privacy regulations. This enables healthcare providers to optimize conversion rates, improve service offerings, and drive growth while maintaining the highest standards of data privacy and compliance.
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We help you optimize:

Revenue
Lead conversion rates
Customer acquisition cost
Conversion into purchase rate
Return on investment

What’s Included in Our Analytics Services

Analytics audit

Our team provides an in-depth analysis of your current analytics strategies in order to uncover potential areas for growth and enhancement. Collaborating with your company/business, we elevate your analytical processes to top-notch standards, ensuring alignment with your business objectives.

Digital analytics setup

We implement and configure custom analytical tools for you across various platforms, including web, mobile and TV. The goal is to arrive at such a setup that will allow tracking and measuring user interactions most effectively and efficiently.

Service mapping

Our experts identify and integrate the optimal performance marketing analytics tools into your business model. We run a thorough analysis of each tool, followed by data flow optimization and cost-benefit analysis to ensure the best results for the business with the maximum return on investment.

End-to-end analytics

Our goal is to ensure your analytics function meets all of the business needs. We build a bespoke system that operates data across the entire customer journey, tracking user interactions from initial contact to final conversion, capturing every touch point in the process.

Web analytics

We assess traffic patterns, user behaviors and engagement metrics on your website to help you make data-driven decisions, improve user experience, elevate conversion rates and achieve your business goals more effectively.

Mobile analytics

We analyze your mobile traffic, including user navigation, feature usage, conversion triggers and drop-off points. The insights obtained help optimize your app performance, analyze digital marketing effectiveness, and drive growth and revenue for your business.

Why Our Analytics Services?

Complete marketing analytics expertise

We offer holistic performance marketing analytics expertise designed to meet diverse business needs. We help small businesses and startups set up marketing analytics from scratch, provide training on tools, automate analytics for large enterprises and turn complex marketing data into actionable recommendations.

100% of our experts are certified by Google

All of our marketing analytics experts are Google-certified, ensuring that only the most qualified and experienced professionals handle your project. Our expertise in Google Analytics helps you define your marketing strategy for optimal results. Our analysts excel in data collection, reporting, metrics, planning and administration, delivering top-notch marketing analytics services.

Full project transparency

We ensure direct communication with every project member, enhancing transparency and providing timely reporting. Through our customer dashboard, you can track various metrics and gain a clear view of the project’s progress from launch to completion.

Competitive pricing

Our agency offers flexible cooperation terms and models, allowing you to choose the one that best suits your marketing strategy. This helps minimize business risks and offers our clients some of the most competitive prices on the market.

Our Proprietary Marketing Technology

Serpstat is our proprietary search engine optimization (SEO) tool that enables accurate tracking, comprehensive analysis, and optimization of various web and mobile metrics, including rankings, backlinks and content quality.
800K+ users
Including Visa, Samsung, Uber
Netpeak Checker is a powerful research tool for bulk SEO analysis. Its current data-checking capacity approaches 400 different SEO metrics.
Used by industry leaders
Including Thomson Reuters, Shopify, OLX
Netpeak Spider is a tool for regular SEO audits, system analysis, rapid error identification and data extraction. It ensures optimal website performance by addressing over 100 known technical issues.
Used by industry leaders

Including Digital360 and New York Life
Our average time-to-proposal is  3 days
Request now!

Our Marketing Analytics Case Studies

Our specialists have developed a dedicated app and website due to multiple cloud computing services powering up 130 auto-updated reports and visualizations. This approach allowed My Water Shop to improve performance, enhance reliability and optimize costs.
Services delivered:
Analytics Audit
Service Mapping
Partnership duration:
36+ months
+110%
Increase in ROAS
+60%
More transactions
For Touch, a popular electronics retail seller, we developed a system for analyzing return on investment (ROI) for all of their goods’ categories, including automation of removal and addition of products to the Facebook feed.
Services delivered:
Web Analytics
End-to-end analytics
Partnership duration:
36+ months
+110%
Increase in ROAS
+60%
More transactions
We created end-to-end analytics for a reputable online store of office goods. Our team built an analytics solution seamlessly incorporating their unique attribution model.  
Services delivered:
End-to-end analytics
Partnership duration:
36+ months
Read full case
+110%
Increase in ROAS
+60%
More transactions

Customer Reviews

“Netpeak’s analytics setup was a game-changer for us, offering clear KPI tracking and insightful reporting, including Google Data Studio report, that significantly boosted our organic traffic. Their methodical approach truly made the impact.”
Olga Korolyuk
SEO Specialist at Vodafone Retail Ukraine
“Netpeak’s detailed analytics revealed critical link errors and helped us enhance our trigger-based emails. This resulted in a 25.9% increase in email revenue and a 500% boost in ROMI. Would gladly recommend this company to anyone in need of efficiency upgrades.”
Ekaterina Shipacheva
Marketing Manager at Pandora.kz
“The detailed website and link profile audit performed by Netpeak was transformative. Their in-depth approach increased our site’s visibility 15 times and boosted organic CTR by 247% for Bosch and 219% for Siemens.”
Maxim Dmitrov
Digital Transformation Manager at BSH Hausgeräte

Launch your project in 14 days

1
We’ll get back to you within 24 hours upon your initial request to schedule a kick-off meeting.
2
The kick-off meeting aims to get to know each other, e.g., understand your goals and needs for a perfect proposal from our side.
3
We prepare and send you a project proposal, including:
  • Market and Competitor Analysis
  • Improvement suggestions for semantic core
  • Improved metadata
  • Overview of the main growth points
  • Timeline with key milestones
4
We implement the final amendments and sign off the project.
5
Launch of the project.
Request your proposal now

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FAQ

What do marketing analytics do?
Who needs marketing analytics?
How can marketing analytics improve my business?
How much do marketing analytics services cost?
Our average time-to-proposal is  3 days
Request now!

Leverage our analytics expertise to extract the maximum value from your marketing data

Kateryna Holubka
Business Development Manager
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