Flowers online shop case study: ROMI 187%

Result: organic non-brand search traffic increased by 60.82%, the transactions growth increased by 17.25%, ROMI 187%.

The Client

The client used to work with us for two years on SEO-promotion with a monthly fee. In 2013 he decided to work on promotion by himself. In 2014 he came to us again. We proposed him a pay-per-traffic SEO promotion service, which he liked.

The Challenge

1. Website traffic raise.
2. Increase conversion rate.

The Solution

Internal optimization has always been a particularly important stage for large projects. To bring website into compliance with the recommendations of search engines the SEO-audit was made. Next steps were made:

• mistakes and broken links were found;
• wrong redirects were fixed;
• title, description and keywords duplicates were found and fixed.

Rapid implementation of our recommendations let us see the result from the beginning of our work. The most important primary technical recommendations were associated with making unique landing pages on website. Which means that the work with duplicated pages and with site indexing had to be made.

An important point in the work on this project is the constant optimization of images.

Images are a big part of website content. Their amount is about 16000, and they can and must get the targeted traffic.

Writing the unique metatags alt and title, size optimization and making a competent sitemap for images sitemap.xml gave a positive additional traffic growth.

The amount of views and clicks on images on Google's search.

The Results

1. Organic non-brand search traffic increased by 60.82%.

2. The transactions growth increased by 17.25%.

Dynamics of website visits from search engines since the beginning of promotion.

3. ROMI increased by 187% in two month.

The average conversion rate for non-branded search traffic was 0.96%, the average bill – $22.6. We are forecasting an increase of search traffic and transactions by 20% in the next three months. Perhaps someone thinks that 187% ROMI is not the best result, but for this project it is still to come!