Wowcarry SEO Case Study – How to Get 184% Traffic Growth in Gaming Niche

Results: The top 10 in terms of conversion queries have been reached.

The Client

Wowcarry provides boosting services (character boosting) for a variety of games, with a special focus on World of Warcraft. They are available to users from Europe, the USA, and Oceania.

The Challenge

At the start of the cooperation, the project received most of its traffic from the direct channel. At the same time, the competitors had more than half of their traffic coming from search networks.

The main goal was to increase the share of organic traffic to the site and gain competitive positions.

The Solution

Our team implemented the following steps.

1. A full technical resource audit was performed including manual page analysis and automated scanning with Netpeak Software. We also completely reworked meta tags on all site pages to improve positions for the requests we needed.
2. After analyzing the semantics and competitors, we developed a roadmap to increase the landing pages and the number of services.
3. We developed a strategy to increase the link mass to the site to obtain quality donors.
4. Instead of using a general copywriter to prepare content for the site pages, we opted for an experienced niche author. Thus, all page descriptions were optimized for search engines and helpful for the visitors.
5. Regular semantics analysis market depends on updates in particular games — we created new landing pages before game release. There is no ready semantics for such a product, and pages are optimized by referring to the known titles rather than based on the semantic core. Therefore, it is vital to regularly analyze the semantics in the niche, track down new search terms and embed them in the site's pages, and use them to optimize the link profile.

The Results

1. At the start of the partnership in May 2020, the percentage of organic traffic was 14%. All significant and extensive work on the site began in October 2020 and organic traffic rose to 18%. As of July 2021, we gained a share of organic traffic up to 44%.
2. Non-branded traffic went up by 184%.
3. In terms of conversion queries, we reached the top 10.

Testimonials

Ilya Asminkin, Wowcarry's founder:

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