While everyone else is slashing prices like they’re at a Black Friday sale, smart sellers are using Sponsored Brand ads to build something that discount warriors can’t touch: genuine brand awareness

Once your brand is registered through trademark protection and other brand assets, you gain access to Amazon Brand Registry tools that put you in the driver’s seat

Iconic fashion brands don’t compete on price — because they don’t have to

Let's figure out how to make URL slugs understandable for users and search engines and how to implement simple changes that will improve page visibility

In this article, I'll show you how to identify and group keywords in a way that will effectively attract your target audience

Dynamic bidding on Amazon isn’t just another checkbox in your campaign settings; it’s the difference between throwing money at the Amazon advertising wall and orchestrating a symphony of strategic bid adjustments that separate the pros from the pretenders

We show our approaches step by step

In this article, we will explain the types of data you can import, the analytics benefits of importing data, and how to implement importing

How is the viewing fee calculated, and how does it differ from the screening fee?

This article provides a five-step plan to help you implement it correctly

An Amazon Posts strategy might just be the loyalty Kool-Aid you haven’t been drinking

How channel groups work in GA4, how to create your own traffic classification, and which metrics to focus on when analyzing each channel