In 2026 and 2027, marketing will focus more on human-made content, Gen Z’s habits, fandom-driven strategies, real-life experiences, closed communities, AI infrastructure, multichannel approaches, and being transparent.

A new toy brand launched on Amazon, but because of a few critical mistakes, its listing was blocked. Over 2,500 units were stuck in Amazon warehouses and were destroyed later. Overall, the company lost over $12,000.

Amazon Pet Day 2026 runs May 11-15, and sellers can create “Lightning Deals” and “Best Deals” in Seller Central right now.

In March 2026, Sephora launched a shopping app within ChatGPT. And if you sell pet food, supplements, or accessories on Amazon, this should be keeping you up at night — because the same shift is coming for your aisle.

Advertise your pet products on Amazon, Chewy, Google, Meta, Reddit, and Connected TV. Learn why it's worth using.

Use nostalgia marketing to spark positive memories and build lasting customer loyalty with proven retro tactics.

K-beauty is a marketing unicorn that has broken through in the industry. Let's borrow some tricks from the world's beauty leaders — it's free!

Pet food CPC ranges from $0.6 to $3.9 depending on the campaign. Learn what affects costs across ad platforms.

Calculating moving lead cost is simple, but the range isn’t. Here’s what affects that $10 to $100+ price tag.

Amazon is tightening its reference pricing rules in two waves — April 23 and May 18, 2026. The changes kill inflated MSRPs and punish chronic discounters.

Moving companies that track their numbers typically see returns anywhere from about 5:1 to 19:1, depending on the channel and how you calculate it. Results we get show that digital marketing for movers can be really profitable.

Selling pet food on Amazon? Here’s what you need to know about FDA rules, labeling, and required documentation.